Steel structures visibility
Both tracked steel structures manufacturer keywords reached position 3 by October.
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SEO Growth Case Study · July–October 2025
From Page 5 to Page 1: Building Search Visibility for Bharti Exports
A four-month SEO performance story showing how targeted keyword optimisation improved Google ranking positions across steel structures, electrical raceways, earthing materials and cable trays.
12 tracked keywords
July to October 2025
B2B / Industrial SEO
Average Google position
58.00 → 6.92
Average ranking position improved by 51.08 places across the tracked keyword set.
JULAUGSEPOCT
51.08Average position improvement
12/12Keywords improved in ranking
9/12Keywords reached Google's Top 10
6/12Keywords reached Google's Top 5
Project overview
Improving visibility for industrial product searches
Bharti Exports operates in industrial and electrical product categories where buyers often search by product type, supplier and manufacturer location. The SEO campaign focused on strengthening visibility for commercially relevant Delhi NCR search terms.
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Business focusIndustrial manufacturing, supply and export-oriented product categories.
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SEO objectiveImprove Google positions for high-intent manufacturer and supplier keywords.
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Measurement periodMonthly ranking comparison from July 2025 to October 2025.
Average ranking position
Lower position number = better58.00July
32.75August
8.92September
6.92October
July baseline: 58.00October average: 6.92
Keyword performance
12 keywords. 12 ranking improvements.
Month-wise ranking positions show consistent progress from July through October 2025.
Showing 12 of 12 keywords
| Keyword | July | August | September | October | Improvement |
|---|---|---|---|---|---|
| Steel Structures manufacturers in delhi ncr | 50 | 26 | 4 | 3 | ↑ 47 positions |
| Top Steel Structures manufacturers in delhi ncr | 55 | 25 | 6 | 3 | ↑ 52 positions |
| Top electrical raceway manufacturers in delhi ncr | 56 | 36 | 7 | 4 | ↑ 52 positions |
| Top Electrical Raceway suppliers in delhi ncr | 56 | 32 | 8 | 4 | ↑ 52 positions |
| Electrical raceway manufacturers in delhi ncr | 54 | 31 | 9 | 4 | ↑ 50 positions |
| Top earthing material manufacturer in Delhi Ncr | 65 | 38 | 8 | 5 | ↑ 60 positions |
| Top Earthing material supplier in delhi ncr | 65 | 32 | 6 | 6 | ↑ 59 positions |
| Top cable tray suppliers in delhi ncr | 60 | 28 | 9 | 7 | ↑ 53 positions |
| Top cable tray manufacturers in delhi ncr | 45 | 36 | 11 | 9 | ↑ 36 positions |
| Earthing material manufacturer in Delhi Ncr | 63 | 36 | 11 | 12 | ↑ 51 positions |
| Earthing material supplier in delhi ncr | 66 | 33 | 12 | 12 | ↑ 54 positions |
| Cable tray manufacturers in delhi ncr | 61 | 40 | 16 | 14 | ↑ 47 positions |
Ranking positions are based on the monthly keyword ranking data supplied for July, August, September and October 2025. “Improvement” is calculated as July position minus October position.
Key outcomes
What the ranking data tells us
The strongest gains were recorded across steel structures, electrical raceway and earthing material searches.
Electrical raceway growth
All three electrical raceway keywords moved into the top four Google positions.
Cable tray progress
Two cable tray keywords entered the top 10, with another reaching position 14.
Earthing material gains
One earthing keyword reached position 5 and another reached position 6.
Consistent improvement
Every keyword in the tracked set improved compared with its July position.
Strong overall average
The average position across all 12 tracked terms improved to 6.92 in October.
Product keyword clusters
Building visibility across core product categories
Keyword targeting was structured around product families and buyer search intent.
Steel Structures
Manufacturer-focused searches and industrial steel structure requirements.
Electrical Raceway
Manufacturer and supplier searches for electrical raceway products.
Earthing Materials
Commercial searches for earthing material manufacturers and suppliers.
Cable Trays
Buyer-intent searches for cable tray manufacturers and suppliers.
SEO execution framework
A structured approach to sustainable SEO growth
Core SEO workstreams that support improved keyword relevance, crawlability and search visibility.
01
Research & Mapping
Keyword research, search intent analysis and page-to-keyword mapping.
02
On-Page SEO
Optimisation of titles, headings, content structure and internal links.
03
Authority Building
Relevant off-page activities and quality-focused link acquisition.
04
Tracking & Refinement
Monthly ranking monitoring, page review and ongoing optimisation.
Next phase
Recommended roadmap for continued growth
Build on the ranking momentum and convert stronger organic visibility into qualified business enquiries.
Next 30 days
Strengthen page-one positions
- Refresh pages ranking between positions 8–20.
- Improve product category content and FAQs.
- Review internal linking to priority pages.
Next 60 days
Expand keyword coverage
- Target long-tail industrial product searches.
- Build supporting product and application content.
- Improve technical SEO and page experience.
Next 90 days
Focus on lead generation
- Optimise enquiry paths and conversion CTAs.
- Measure organic leads and qualified enquiries.
- Continue authority and content development.
Reporting note: This case study reports keyword ranking positions only for the supplied July–October 2025 dataset. It does not claim specific increases in organic traffic, enquiries, leads or revenue because those analytics figures were not included in the source ranking report. Google rankings can vary by location, device, personalisation and measurement method.
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