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Meta Ads Performance
Marketing Report
A campaign-level view of spend, purchase results and traffic quality, combining the historical account export with the latest Ads Manager screenshot.
Executive snapshot
Latest Ads Manager screenshot — visible campaign rows only
Historical account performance
Cumulative export from 3 October 2023 to 3 November 2026
The historical export is cumulative and does not contain a monthly breakdown. The blank campaign-name summary row is excluded from campaign spend to avoid duplicate counting.
Campaign performance
Campaigns visible in the latest screenshot, ranked by website purchases
| Campaign | Purchases | Spend | Cost / purchase | Link CTR | Landing views |
|---|---|---|---|---|---|
| Shopping Ads New | 350 | ₹2,21,596.68 | ₹633.13 | 2.97% | 35,782 |
| Anarkali Palazzo Set – Jan 26 | 285 | ₹1,25,122.66 | ₹439.34 | 1.59% | 15,021 |
| Sharara Set | 222 | ₹1,46,594.17 | ₹660.33 | 3.51% | 24,670 |
| Winter Collection Shopping Ads | 67 | ₹48,004.77 | ₹716.49 | 3.65% | 8,403 |
| Anarkali Suit | 11 | ₹5,768.03 | ₹524.37 | 3.78% | 1,259 |
| Anokhi Anarkali Designer Suit Ads | 4 | ₹4,420.99 | ₹1,105.25 | 1.71% | 538 |
| Shehnai New Ads | 2 | ₹6,742.42 | ₹3,371.21 | 3.32% | 462 |
| Khubaani Kurta and Palazzo with Dupatta Design | 1 | ₹2,613.88 | ₹2,613.88 | 2.99% | 328 |
| Summer Collection 2026 | 7 | ₹8,190.97 | ₹1,170.14 | 1.38% | 281 |
| Anarkali Suit – New Jan 26 | — | ₹148.04 | — | 4.36% | 13 |
| Anarkali Palazzo Set | — | ₹559.28 | — | 1.64% | 57 |
| Noor Mahal Suit Digital Print With Embroidery | — | ₹1,087.81 | — | 1.24% | 29 |
| Noor Designer Anarkali Complete Set | — | ₹1,364.22 | — | 1.74% | 139 |
| Brand Collaboration Ads | — | ₹1,694.84 | Link-click campaign | 1.03% | — |
“—” means no purchase result or landing-page-view value was visible in the screenshot; it is not an assertion of zero backend orders.
Cost efficiency comparison
Selected purchase campaigns with at least 10 reported purchases
Cost per purchase
What the numbers suggest
Key performance insights
What to investigate next
Strong purchase volume
Shopping Ads New, Anarkali Palazzo Set – Jan 26 and Sharara Set account for the largest visible purchase counts. Review their creative and product-level contribution.
Efficient acquisition candidate
Anarkali Palazzo Set – Jan 26 reports ₹439.34 per purchase. Test controlled budget increases while monitoring marginal CPA.
Landing-page journey
About 90% of reported link clicks became landing-page views in the screenshot. Review campaign-level differences and mobile experience.
Recommended optimisation roadmap
A practical 30-day action plan
Reporting notes & FAQs
Can we calculate ROAS from this report?
No. Purchase value or revenue is not present in the supplied CSV or visible screenshot. Add purchase conversion value and backend net revenue to calculate ROAS accurately.
Why are historical CSV and screenshot totals separate?
The CSV is a cumulative multi-year export, while the screenshot has no visible date range and includes only 14 visible campaigns. Their reporting periods may overlap.
Does a Meta purchase equal a delivered order?
Not necessarily. Reconcile Meta purchase events with actual orders, cancellations, RTO, returns and refunds before judging profitability.
What should be the target CPA?
Set an allowable CPA using selling price, discounts, gross margin, shipping, payment fees, COD costs and expected returns. Do not use a generic benchmark.